KD TRIAL LAWYERS

When MADISON.the brand was approached by the accomplished litigation firm Harrison White, PC, it was clear this wasn’t just a name change—it was a pivotal moment in the firm’s evolution. With a rich legacy rooted in legal excellence and community trust, the firm was ready to step into a bold new era: one that would reflect the next generation of trial attorneys leading the practice. The goal? A seamless, powerful rebrand to KD Trial Lawyers—a name that honors the present and builds momentum for the future.

This transformation would touch every corner of the firm’s identity, both internal and external. MADISON.the brand was honored to lead the charge, overseeing every detail—from logo design and brand messaging to marketing, website development, press coordination, and community engagement.

A New Identity: Naming, Logo, and Brand Development

Rebranding a law firm is more than picking a new name; it’s a delicate balance of honoring legacy while forging a forward-facing identity. After extensive strategy sessions with the firm’s partners, MADISON.the brand helped land on the name KD Trial Lawyers, a nod to the new leadership under Kyle White and Devin Taylor. The name was clean, strong, and reflected the firm’s fierce litigation focus.

We then crafted a modern yet authoritative logo, paired with a refined brand color palette that elevated the firm’s presence across all mediums. The new brand design brought together trust, sophistication, and approachability—values at the core of KD Trial Lawyers’ mission.

From Building Signs to Business Cards: A True 360° Rebrand

The rebrand touched every client and community touchpoint. MADISON.the brand coordinated:

• Exterior building signage that made an immediate visual impact downtown

• Attorney headshots and lifestyle photography to reflect both professionalism and personality

• Letterhead, business cards, and print materials with cohesive branding

• Branded collateral for internal and external use, from presentation folders to firm apparel

Behind the scenes, we worked directly with the South Carolina Bar Association to ensure all name changes, profiles, and legal requirements were swiftly updated across the appropriate platforms.

A Digital Transformation

As the name and brand took shape, we also launched a fully redesigned website for KD Trial Lawyers. The new site featured intuitive navigation, mobile optimization, updated bios, and new service pages—all designed to highlight the firm’s award-winning attorneys and exceptional case results.

MADISON.the brand implemented SEO best practices to help the new name gain traction quickly in search rankings and made sure the old Harrison White URLs and listings redirected properly to avoid losing any digital momentum.

Community Connection: Telling the Story Loud and Clear

One of our most important objectives was ensuring the Spartanburg community and surrounding areas knew that KD Trial Lawyers was still the same trusted team—just elevated.

We crafted a comprehensive press release that was picked up by legal and local publications, distributed email announcements to the firm’s client base, and created engaging social media content that celebrated the firm's transformation while highlighting its continued mission to fight for justice.

We also helped plan and promote a high-energy rebrand launch event, including a ribbon-cutting ceremony hosted by OneSpartanburg. Community leaders, attorneys, staff, clients, and friends gathered to celebrate the beginning of this new chapter, which was covered across the Upstate.

Recognition Follows Results

With the new brand in place, the firm quickly saw its reputation soar. Several KD Trial Lawyers attorneys were recognized in prestigious legal awards, including:

• SC Legal Elite

• Super Lawyers

• Martindale Hubbell AV Preeminent Ratings

These accolades weren’t new, but under the new brand, they were spotlighted more strategically, helping to elevate both individual attorneys and the firm as a whole.

More Than Marketing—A Cultural Shift

One of the most impactful parts of this rebrand was what happened internally. With a new name and look came renewed firm morale. Attorneys and staff felt energized, unified, and proud to represent KD Trial Lawyers. We heard firsthand from team members how the rebrand gave them a fresh sense of purpose and ownership in their work.

At MADISON.the brand, we don’t just build marketing strategies—we build brand momentum that transforms culture.

Final Verdict

Rebranding Harrison White, PC to KD Trial Lawyers was more than a creative challenge, it was a transformational journey. From strategy and visuals to press, promotion, and performance, MADISON.the brand led a successful launch that honored legacy, elevated perception, and positioned KD Trial Lawyers for a powerful future.

If your firm is ready for what’s next, we’re ready to help you lead the way.