Great Lawyers

Deserve Great Marketing.

Because the Only Thing You Should Be Chasing Is Justice — Not Clients.

At MADISON.the brand, we don’t just market law firms we understand them. As a marketing agency deeply immersed in the legal industry, we’ve built a reputation for delivering strategic, compliant, and effective campaigns tailored specifically for attorneys. From personal injury and business litigation practices to full-service firms, our team brings a comprehensive understanding of the legal landscape, including ethics regulations and the nuanced challenges of law firm growth. Our full-service offerings including custom website design, SEO-driven content, website design, optimized intake strategy, Google Ads, social media marketing, and print advertising are built to elevate your brand identity and attract high-value clients. What sets us apart is our commitment to sustainable success: we focus on creating a lasting pipeline of ideal clients rather than short-term spikes in traffic. With a high client retention rate and a proven track record, MADISON.the brand helps law firms grow with clarity, credibility, and confidence in a competitive digital space.

Six stylized orange human icons holding hands in a row with the words 'Together We Are Stronger' above.

74%

of consumers visit a law firm’s website before taking action.

– Google Legal Services Study

Graphic showing six stylized human figures in a row, with the last figure shaded differently to indicate a different gender.

81%

of law firms say social media marketing has helped them generate new clients.

– ABA TechReport

Six stylized human icons in shades of orange and red, connected in a horizontal line.

96%

of people seeking legal advice use a search engine like Google.

– National Law Review

Seven orange human icons holding hands in a row.

200-300%

Law firms that invest in Google Ads see an average ROI of 200-300% when managed properly.

-WordStream

SOME OF OUR LEGAL HIGHLIGHTS.

  • A smiling man with short white hair, wearing a suit and pink tie, in a room with wooden shelves and ceramic vases in the background.

    SC Association for Justice Successful Marketing Dinner Event

    TOM KILLOREN

  • Portrait of a man in a suit smiling in an indoor setting.

    Law Firm Rebrand Success Story

    KD TRIAL LAWYERS

  • Professional headshot of a man with short brown hair, a beard, and wearing a dark suit, white shirt, and red tie with blue dots, against a gradient background.

    4x Increase In Signed Cases

    LEE LAW OFFICES

  • John B. White Jr, John B. White JR PA  and a warm smile, dressed in a dark suit, white shirt, and patterned red tie, posing for a professional portrait.

    No Ad Spend, Just Impact: How SEO Delivered Quality Leads

    JOHN B. WHITE JR. P.A.

  • A woman with gray hair and wearing a black blazer and gold necklace, standing indoors with shelves and decorative items in the background.

    Court TV Guest - Legal Analyst Marketing

    JENNIFER WELLS

OUR SERVICES

OUR SERVICES

  • In the digital age, your law firm’s website is often a potential client’s first impression of you. It’s your chance of making a great first impression on potential clients who are looking to hire a lawyer. It takes just 0.05 seconds for a person to make a judgment about a company because of its website, and 75% of web users admit to judging a business solely on their web presence.

    We are passionate about creating intuitive, easy-to-use websites that make your firm stand out from the others. It’s not just about a pretty layout and captivating designs. We understand that your website needs to be optimized and driving traffic, because know how important it is to your future success as a law firm.

  • Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages appearing on search engine results pages.

    Search engine marketing can be divided into two main types: search engine optimization (SEO) and pay-per-click advertising (PPC). The main difference between the two is that SEO is organic (not paid), while PPC involves purchasing keywords that will keep your firm ahead of the curve and meet legal consumers where they are in their search. One of the most powerful ways for law firms to generate business online is through PPC (Pay Per Click) advertising on Google. We customize a strategy to meet your campaign goals and objectives getting the most “bang for your buck.” We understand how to properly optimize a paid search campaign and maximize the number of leads your ads generate.

  • Google My Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more. We help your law firm get verified and appear on Google Search and Maps that clients can easily access. We help manage Google reviews and post your services and any news your firm has to your Google Verified Profile

  • We help law firms grow by turning their intake process into a powerful engine for acquiring new cases. As hands-on partners, we work closely with your team to optimize every part of your intake system for maximum results. A powerful, done-for-you intake optimization program designed specifically for law firms looking to convert more leads into clients. At MADISON.the brand, we know that it’s not just about getting more clicks; it’s about what happens after the phone rings or the form is submitted. Legal Intake starts with a full audit of your current intake process, including secret shopper calls, website form reviews, and an evaluation of your CRM setup. From there, we rebuild your intake scripts and messaging to be clear, empathetic, and conversion-focused equipping your team with the tools they need to confidently turn inquiries into booked consultations. Whether you're using an in-house team or a third-party answering service, we provide training and setup support to streamline your system, integrate your CRM, and make sure every lead is properly handled.

  • Social media marketing is one of the most crucial types of marketing. More than 75% of millennials indicate they’d be likely to hire a lawyer with an active social presence. Having a social media presence builds your firms reputation, establishes trust, and expands your firm identity and brand.

    This valuable marketing strategy involves promoting your firm on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn or YouTube. There is no other firm like your firm, so your content should be, too. Everything in our social media marketing package is custom created to your firm’s specific goals. Engage and captivate your audience and community with relevant content that fits your firm. We createmonthly video content that makes connections and displays a story that word never can. From launching social ads on platforms to sharing informative content, we have you covered.

    Out of the legal consumers who viewed online videos to find an attorney, 55 percent viewed them on a social media site. Many firms use a combination of these different platforms as part of their social media marketing strategy. If you want to gain new clients, you have to meet them where they already are. Today, that’s on social media.

  • We strive on translating conceptual and strategic ideas into striking design solutions and unforgettable storytelling. Creating bespoke designs for both digital and print, working from concept through execution and finished art. Deliverables include logo design, large-format graphics, social media graphics, brochures, Business card design, postcard designs, Professional letterhead design, data visualizations, and presentation design. Merchandise items such as: custom pen design, T-shirt design, hat designs, koozie design, lighters, thermal cups, and many more merchandise designs for your office and clients to love. We contribute to the evolution of your current brand portfolio while assisting in developing future brand development for the success of your firm.

Why Leading Law Firms Partner with Us — and Keep Coming Back

Black silhouette of a cat sitting on a cat house with the words 'Dream Big Little One' written underneath.

Exclusively Focused on Law Firms

We specialize in legal marketing which means we know your audience, your competition, and the compliance rules that matter.

A black and white logo with the words 'KOOL' and 'LIFE' separated by a stylized horseshoe magnet.

You Own Your Assets

A cartoon of a popular animated character, SpongeBob SquarePants, with a wide smile and waving.

Every month, we provide results you can understand and trust, no vanity metrics, no fluff, just clear progress.

Your website, ad accounts, branding, and creative materials are 100% yours no hidden catches or gatekeeping.

No Fluff. Just Factual Reporting

Line drawing of a robot with a rectangular head and round eyes, holding a flower.

A Partner, Not a Pitch

A black silhouette of a cartoon character with a large head, small body, and wide grin, wearing a hat and a scarf, set against a white background.

We prioritize your long-term success over flashy sales tactics. Our strategies are built to grow your practice not just our portfolio.

Clear Accountability from Day One

From onboarding to execution, you’ll always know what we’re doing, why we’re doing it, and how it benefits your firm.

1. Building Trust and Credibility: Effective marketing strategies help establish trust and credibility for a law firm. Potential clients often research law firms online before deciding to hire their services. A well-executed marketing campaign, including a professional website, testimonials, client reviews, and case studies, helps showcase the firm's expertise and experience, instilling confidence in potential clients.


2. Increasing Visibility and Reach: In today's digital age, having a strong online presence is vital for law firms. Implementing marketing strategies such as search engine optimization (SEO), content marketing, social media marketing, and online advertising helps increase the firm's visibility. It ensures that potential clients can find the firm when they are in need of legal services.


3. Targeting Specific Audiences: Effective marketing allows law firms to identify and target specific audiences. By understanding the needs, preferences, and pain points of their target market, law firms can tailor their marketing messages to resonate with potential clients. This enables them to attract the right clients and generate more qualified leads.


4. Establishing Thought Leadership: A robust marketing strategy can position a law firm as a thought leader in its field. By producing valuable and informative content, such as blog articles, whitepapers, webinars, or podcasts, a law firm can showcase its expertise and provide insights on legal topics. This helps build credibility, attract clients seeking specialized knowledge, and establish the firm's attorneys as authorities in their respective areas of practice.


5. Building and Nurturing Relationships: Marketing efforts allow law firms to engage with clients and prospects, fostering long-term relationships. By utilizing email marketing, newsletters, social media interactions, and other communication channels, law firms can stay connected with their audience, provide updates, share valuable information, and address client concerns. This continuous engagement helps build trust and encourages client loyalty.


Law firm marketing is crucial for establishing trust, increasing visibility, targeting specific audiences, establishing thought leadership, and building and nurturing relationships. By implementing effective marketing strategies, law firms can attract clients, differentiate themselves from competitors, and grow their business.

Law firm marketing is crucial for several reasons.

Statue of Lady Justice holding scales in her left hand and a sword in her right, with her eyes blindfolded.

We handle the marketing, so you can focus on delivering exceptional legal services.

In and Out of the Courtroom


At MADISON.the brand, we understand that comprehensive representation does not begin and end in the courtroom. We know that just having a solid legal counsel does not translate to a comprehensive and satisfactory experience for a client. We want your clients to be satisfied with their choice of firm, and choice of attorney. Our client service and staff at MADISON.the brand is dedicated on making the experience of retaining clients though diverse marketing strategies as smooth and stress free as possible for you and your firm. 

Collection of business and legal marketing materials for John B. White Jr. P.A., including business cards, brochures, advertisements, and event flyers, featuring headshots of attorneys and legal services information.

JOHN B. WHITE, JR. P.A.

For over 40 years, John B. White Jr., P.A. has been a trusted advocate for businesses and individuals, handling complex litigation in both state and federal courts. With a legacy of excellence and a reputation for delivering results, the firm needed a modernized digital presence to reflect its stature. MADISON.the brand partnered with John B. White Jr., P.A. to develop a dynamic website that showcases their experience, expertise, and commitment to their clients. Beyond web design, our team implemented a comprehensive social media marketing strategy, press marketing, graphic design, and print marketingto elevate their brand visibility. From compelling legal insights on social platforms to polished, professional print materials, we’ve ensured that John B. White Jr., P.A. maintains a strong and authoritative presence both online and offline.

Collection of images and promotional materials for Lee Law Offices, including headshots of three male attorneys, legal service advertisements, a city skyline with the tagline "HERETO HELP, AROUND EVERY CORNER," business cards, and various legal-themed graphics.

LEE LAW OFFICES P.A.

Lee Law Offices, P.A. has been a trusted advocate for injury victims for over 30 years, fighting for justice across North Carolina and South Carolina. When it was time to modernize their brand and expand their digital presence, they partnered with MADISON.the brand for a complete rebranding. We designed a bold new logo, developed a high-performing website, and launched a strategic digital marketing campaign to enhance their visibility. Our team implemented SEO and Google Ads, managed social media marketing, and created compelling graphic design for both digital and print marketing. With a fresh, cohesive brand identity and a powerful online presence, Lee Law Offices is now reaching more clients and making a greater impact than ever before.

KD TRIAL LAWYERS

KD Trial Lawyers is a premier litigation firm in South Carolina, dedicated to providing exceptional legal representation. Their experienced team assists clients in Personal Injury, Workers’ Compensation, Criminal Defense, Divorce and Custody, Auto, Motorcycle and Truck Accidents, Nursing Home Negligence, Medical Malpractice, and Probate Law. MADISON.the brand led the firm’s complete rebranding from Harrison White, P.C. to KD Trial Lawyers, creating a bold new identity. Our work included website development, logo creation, social media marketing, digital and print advertising, press releases, branded merchandise, and billboard campaigns, delivering a cohesive and impactful brand transformation.

Series of promotional and legal advertisement materials for KD Trial Lawyers, featuring images of a car accident, handcuffed person, smiling man, cityscape, lawyers, and a group photo of legal team members.
Screenshots of two Facebook pages for KD Trial Lawyers, a law firm based in Spartanburg, South Carolina. The pages show the firm's profile picture, cover photo, posts, and about section highlighting legal services and contact information.
Laptop screen displaying a law firm's website with a cityscape background, logo, and navigation menu at the top, along with icons representing different legal practice areas.

What is PPC?

Pay-per-click (PPC) is a type of computerized publicizing in digital advertising where the firm pays a certain amount each time the advertised site within the campaign receives a click. The most well-known platform utilizing a PPC model is through Google Ads .

Google Ads permits law offices to bid and place money on researched keywords that individuals search when seeking your services.

Whether you're hoping to venture into expanding your firm's practice areas, develop and grow your clientele or would like to have more inquiry phone calls come to your firm, Our PPC campaigns will target your desired clientele demographic of certain counties, states, or cities – or within a set distance of miles from your law firm.

What people are saying

“I would recommend her to anyone looking to grow their business or brand. She’s the real deal.”

— Ross Jolliff, University of South Carolina

“MADISON.the brand is your go-to local marketing agency that is knowledgeable and helped my business exceed our goals.”

— Mike Darby

Your Law Firm Marketing Journey Starts Here.