Case Study: Lee Law Offices

From Clicks to Clients — A 4x Growth in Signed Cases Through Strategic Legal Marketing

When Lee Law Offices partnered with MADISON.the brand, their goal was clear: attract more qualified clients and turn those inquiries into signed cases. With over 20 years of experience in personal injury and workers’ compensation law, they had the legal experience, but what they needed was a marketing partner who could match that excellence with strategy, execution, and measurable growth.

Website Redesign + SEO Strategy = More Than Just Traffic

We started by completely redesigning Lee Law Offices' website to reflect their professionalism, credibility, and the trust they’ve built in the community. But we didn’t stop at design. We implemented a fully-integrated SEO strategy from the ground up, targeting high-value keywords in competitive legal verticals. Within three months, Lee Law Offices went from having no online search presence to ranking on the first page of Google for key search terms in multiple local markets.

From Leads to Signed Cases: Rebuilding the Intake Process

At MADISON.the brand, we know that it’s not just about getting more clicks; it’s about what happens after the phone rings or a form is submitted. That’s why we conducted a full audit of Lee Law Offices’ client intake process using secret shopper calls, reviewing form flows, and evaluating their CRM setup.

From there, we rebuilt their intake scripts and messaging to be clear, empathetic, and conversion-focused, equipping their staff with the tools to confidently turn inquiries into booked consultations. The result? A more seamless and professional intake experience that dramatically reduced drop-off and increased conversion rates.

Blog Content That Dominates

Content played a major role in our SEO strategy. We created and optimized blog posts that didn’t just fill space—they ranked. By leveraging legal industry trends and writing for both humans and search engines, we helped Lee Law Offices become a trusted resource on Google’s first page. This authority not only drove organic traffic—it built credibility that translated into more phone calls and signed cases.

The Results

  • 4x increase in signed cases within the first 6 months

  • First-page Google rankings for core service areas in multiple local markets

  • Dramatically improved intake conversion rates through messaging and process optimization

  • Consistent blog traffic growth and increased brand visibility across North and South Carolina

Lee Law Offices is now positioned for sustained growth built not on guesswork, but on a strong marketing foundation. That’s the power of legal marketing done right.