LAW FIRM MARKETING.
Video by MADISON. for KD Trial Lawyers in Spartanburg, SC.
Law firm marketing is crucial for several reasons.
1. Building Trust and Credibility: Effective marketing strategies help establish trust and credibility for a law firm. Potential clients often research law firms online before deciding to hire their services. A well-executed marketing campaign, including a professional website, testimonials, client reviews, and case studies, helps showcase the firm's expertise and experience, instilling confidence in potential clients.
2. Increasing Visibility and Reach: In today's digital age, having a strong online presence is vital for law firms. Implementing marketing strategies such as search engine optimization (SEO), content marketing, social media marketing, and online advertising helps increase the firm's visibility. It ensures that potential clients can find the firm when they are in need of legal services.
3. Targeting Specific Audiences: Effective marketing allows law firms to identify and target specific audiences. By understanding the needs, preferences, and pain points of their target market, law firms can tailor their marketing messages to resonate with potential clients. This enables them to attract the right clients and generate more qualified leads.
4. Establishing Thought Leadership: A robust marketing strategy can position a law firm as a thought leader in its field. By producing valuable and informative content, such as blog articles, whitepapers, webinars, or podcasts, a law firm can showcase its expertise and provide insights on legal topics. This helps build credibility, attract clients seeking specialized knowledge, and establish the firm's attorneys as authorities in their respective areas of practice.
5. Building and Nurturing Relationships: Marketing efforts allow law firms to engage with clients and prospects, fostering long-term relationships. By utilizing email marketing, newsletters, social media interactions, and other communication channels, law firms can stay connected with their audience, provide updates, share valuable information, and address client concerns. This continuous engagement helps build trust and encourages client loyalty.
In summary, law firm marketing is crucial for establishing trust, increasing visibility, targeting specific audiences, establishing thought leadership, and building and nurturing relationships. By implementing effective marketing strategies, law firms can attract clients, differentiate themselves from competitors, and grow their business.
Increasing Your Firm’s Clientele is our Top Priority
Website Creation and Management
In the digital age, your law firm’s website is often a potential client’s first impression of you. It’s your chance of making a great first impression on potential clients who are looking to hire a lawyer. It takes just 0.05 seconds for a person to make a judgment about a company because of its website, and 75% of web users admit to judging a business solely on their web presence.
We are passionate about creating intuitive, easy-to-use websites that make your firm stand out from the others. It’s not just about a pretty layout and captivating designs. We understand that your website needs to be optimized and driving traffic, because know how important it is to your future success as a law firm.
SEO / PPC Management
Search engine marketing, also known as SEM, includes all marketing that uses Google and other search engines as the primary tool for displaying promotional material. The goal of SEM your business pages appearing on search engine results pages.
Search engine marketing can be divided into two main types: search engine optimization (SEO) and pay-per-click advertising (PPC). The main difference between the two is that SEO is organic (not paid), while PPC involves purchasing keywords that will keep your firm ahead of the curve and meet legal consumers where they are in their search. One of the most powerful ways for law firms to generate business online is through PPC (Pay Per Click) advertising on Google. We customize a strategy to meet your campaign goals and objectives getting the most “bang for your buck.” We understand how to properly optimize a paid search campaign and maximize the number of leads your ads generate.
Google Partner, Google Ads, and Google Business Pages
Google My Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more. We help your law firm get verified and appear on Google Search and Maps that clients can easily access. We help manage Google reviews and post your services and any news your firm has to your Google Verified Profile
Marketing Leads
A marketing lead is a potential client for your firm. Lead tracking is much more than just the conversion of a prospective lead. It starts from the very beginning of how you track inquiries from prospective clients, follow up with them, your intake methods, and eventually getting your leads to hire you. We help law firms with lead tracking so you can see the complete process and ultimately the ROI of your leads and conversions in the law practice industry.
Social Media Marketing
Social media marketing is one of the most crucial types of marketing. More than 75% of millennials indicate they’d be likely to hire a lawyer with an active social presence. Having a social media presence builds your firms reputation, establishes trust, and expands your firm identity and brand.
This valuable marketing strategy involves promoting your firm on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn or YouTube. There is no other firm like your firm, so your content should be, too. Everything in our social media marketing package is custom created to your firm’s specific goals. Engage and captivate your audience and community with relevant content that fits your firm. We createmonthly video content that makes connections and displays a story that word never can. From launching social ads on platforms to sharing informative content, we have you covered.
Out of the legal consumers who viewed online videos to find an attorney, 55 percent viewed them on a social media site. Many firms use a combination of these different platforms as part of their social media marketing strategy. If you want to gain new clients, you have to meet them where they already are. Today, that’s on social media.
Graphic Design
We strive on translating conceptual and strategic ideas into striking design solutions and unforgettable storytelling. Creating bespoke designs for both digital and print, working from concept through execution and finished art. Deliverables include logo design, large-format graphics, social media graphics, brochures, Business card design, postcard designs, Professional letterhead design, data visualizations, and presentation design. Merchandise items such as: custom pen design, T-shirt design, hat designs, koozie design, lighters, thermal cups, and many more merchandise designs for your office and clients to love. We contribute to the evolution of your current brand portfolio while assisting in developing future brand development for the success of your firm.
In and Out of the Courtroom
At MADISON.the brand, we understand that comprehensive representation does not begin and end in the courtroom. We know that just having a solid legal counsel does not translate to a comprehensive and satisfactory experience for a client. We want your clients to be satisfied with their choice of firm, and choice of attorney. Our client service and staff at MADISON.the brand is dedicated on making the experience of retaining clients though diverse marketing strategies as smooth and stress free as possible for you and your firm.
KD TRIAL LAWYERS
KD Trial Lawyers is one of the most reputable and largest litigation firms of its kind in the state of South Carolina. The team of lawyers at KD Trial Lawyers takes pride in helping people with their legal needs. Their practice areas include: Personal Injury, Workers’ Compensation, Criminal Defense, Divorce and Custody, Auto, Motorcycle and Truck Accidents, Nursing Home Negligence, Medical Malpractice, and Probate Law. MADISON.the brand completed the entire rebranding formerly known as Harrison White, PC, to KD Trial Lawyers. From website development and creation, social media marketing, digital ads, print ads, press releases, complete re-branding package, print marketing, merchandise, and billboard advertising .
What is PPC?
Pay-per-click (PPC) is a type of computerized publicizing in digital advertising where the firm pays a certain amount each time the advertised site within the campaign receives a click. The most well-known platform utilizing a PPC model is through Google Ads .
Google Ads permits law offices to bid and place money on researched keywords that individuals search when seeking your services.
Whether you're hoping to venture into expanding your firm's practice areas, develop and grow your clientele or would like to have more inquiry phone calls come to your firm, Our PPC campaigns will target your desired clientele demographic of certain counties, states, or cities – or within a set distance of miles from your law firm.
What people are saying
“I would recommend her to anyone looking to grow their business or brand. She’s the real deal.”
— Ross Jolliff, University of South Carolina
“MADISON.the brand is your go-to local marketing agency that is knowledgeable and helped my business exceed our goals.”
— Mike Darby
